Arrow Fat Left Icon Arrow Fat Right Icon Arrow Right Icon Cart Icon Close Circle Icon Expand Arrows Icon Facebook Icon Instagram Icon Pinterest Icon Twitter Icon Hamburger Icon Information Icon Down Arrow Icon Mail Icon Mini Cart Icon Person Icon Ruler Icon Search Icon Shirt Icon Triangle Icon Bag Icon Play Video

What is a Pop Up Shop?

What is a Pop Up Shop?
What is a Pop Up Shop?
According to Wikipedia the term Pop Up Shop/Retail refers to a temporary shop or boutique that essentially "pops up" in a
location for a certain amount of time, closes up and pops up
somewhere else. 
  • For Alexis Drake Pop Ups -- we look out for fun, historic, vacant spaces.
Apparently, pop ups began in the 90s and became a perfect way for retailers to test markets or new products or simply to
create a "short-term experience."  Similar to "Guerrilla Marketing" (one of
my absolute favorite strategies) -- Pop up shops provide
an urgency for consumers and allow for a buzz or energy to
surround a shopping experience or product promotion.  
Summer Pop Up Fun Facts
  • We are popping up in the heart of downtown Cheyenne, WY at the historic Tivoli building. 
  • We are going to be open for 10 whole days...
  • PS - we have never popped up for longer than 2 days so this "experience" will be one for the books!
  • Can you guess what the Tivoli was when this awesome picture was taken back in 1900? 
  • Post author
    Alexis Garrett

Comments on this post (0)

Leave a comment